Daylin Rockwood / Marketing Leader

MARKETING LEADERSHIP • DIGITAL STRATEGY • GROWTH

STRATEGY.
SYSTEMS.
GROWTH.

I’m Daylin Rockwood, a multidisciplinary marketing leader connecting strategy, campaigns, content, technology, and measurement across consumer e-commerce, B2B, B2C, and competitive legal & medical markets.

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50%increase in organic traffic through legal content and search optimization
60%+increase in form submissions during a targeted B2B campaign
75%increase in online sales from a lifecycle welcome sequence
02

SELECTED IMPACT

Strategy that ships.
Work that compounds.

01

SEO LEADERSHIP / WORDPRESS / CONTENT SYSTEMS

Leading search and web systems across 60+ law-firm websites

↗ 02

CREATIVE DIRECTION / B2B STORYTELLING

Turning technical capability into a cinematic brand and sales story

↗ 03

B2B CAMPAIGN / CONVERSION

Turning targeted outreach into a 60%+ lift in form submissions

↗ 04

HAMEE US, CORP. / AUTOMATION / E-COMMERCE

Building a lifecycle and measurement system that lifted online sales by 75%

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03

LEADERSHIP CAPABILITIES

One leader.
Four growth levers.

01

Growth Strategy

Demand generation, lifecycle journeys, channel planning, conversion programs, and clear priorities tied to business outcomes.

02

Digital Experience

WordPress development, content architecture, accessibility, technical performance, and scalable publishing workflows.

03

Marketing Operations

Automation, campaign execution, cross-functional workflows, paid-search infrastructure, and reliable delivery systems.

04

Analytics & Optimization

Measurement planning, Google Tag Manager, performance reporting, revenue signals, SEO, and continuous improvement.

04

THE OPERATING STACK

Built with a
connected stack.

45 platforms across marketing, web, creative, data, operations, AI, and infrastructure.

Explore the full stack ↗
05

EXPERIENCE

From campaign execution
to marketing leadership.

Head of SEO

Legal Leads Group

Promoted from SEO Writer and Developer to lead a 10-person team supporting SEO, WordPress, and technical optimization across 60+ law-firm websites.

Marketing Manager

Hanson Lab Solutions

Owned B2B marketing strategy and ran 20+ campaigns across website, email, and CRM channels.

Marketing Specialist

Hamee US, Corp.

Managed lifecycle, paid media, content, and analytics for a B2C e-commerce business serving an average of 30,000 customers each month.

06

THE NEXT GROWTH CHAPTER STARTS HERE

Need a marketing leader who can
think and execute?

Let’s talk ↗